AboutCape Town — est. 2025
Lookmarks helps South African shoppers discover fashion that truly fits their style, connecting them directly with local retailers through AI-powered visual search.
Lookmarks started with a simple frustration.
Fashion inspiration is everywhere, but finding what you actually want to buy feels impossible. Between endless tabs, screenshots, and saved posts, online shopping started to feel overwhelming and became exhausting instead of inspiring.
At Lookmarks, we believe that shopping is more than mere consumerism. The purchase decisions you make are creative acts of self-expression. They say something about how you show up in the world. You are far too special, and life is far too short, to not show up as yourself.
We are combining AI and human insight to build a shopping experience that feels personal and meaningful. It's a new kind of fashion discovery app that brings clarity to the chaos and action to inspiration. A single place to save the looks you love, explore similar items from local retailers, and make confident style choices that reflect your values.
MissionWhy we exist
01
Give consumers a calm, personal, and intelligent shopping experience.
02
Help local fashion retailers gain visibility in a crowded, globalised market.
03
Build technology that aligns style discovery with real human intent.
The teamThe people behind it
Danika brings 5+ years of experience in marketing, sales, and customer success across EdTech and MarTech. Passionate about purposeful innovation, she leads Lookmarks with a mission to empower South African fashion retail through better digital discovery.
A technologist with over 15 years in software engineering across AI, blockchain, and mobile. Donovan architects Lookmarks' core systems and leads product innovation to ensure scale, performance, and user delight.
Free forever — no credit card required
Save the looks you love and let Lookmarks find them from 500+ South African retailers.
Winter Style Playbook
R149 once-off · instant download
